May 19, 2020

How Much Does it Cost to List Products on AQ?


Listing your products or services through AQ Listing Pro is a sales and marketing investment in getting your brand and offerings exposed to buyers. As an investment, we recognize your need to make a return on your listings. Ensuring that our customers realize a return, AQ’s pricing is based on several factors and uses the same consistent format independent of those factors. Although “How much does it cost to list in AQ?” is a common question, the answer depends on what you are listing. While it is difficult to estimate the cost to list your company's products on AQ without a conversation, we can give some transparency into how pricing works.

Two components determine the cost of listing:  A base fee to add a brand to AQ, and a separate fee for each SKU you want listed within that brand. Simple as that. If you need to add more brands or more SKUs, it follows the same format. The factors that determine the actual price of a SKU are these:


Some categories or sub-categories have higher quoting activity, and some have lower activity; SKUs added to high-activity categories have a higher price than SKUs added to a low-activity category.


Complex products with a large number of options and variables have a higher price per SKU than simple products with few variables.


As a manufacturer lists more SKUs with AQ, the effective price per SKU is reduced, with some volume discounts for very large brand and SKU counts.

We have found that pricing according to these factors helps to ensure that each listed SKU generates a positive return on investment. To help manufacturers track the activity of their products on the AQ platform, we offer a license to AQ Insight at no charge to all manufacturers with a current subscription to AQ Listing Pro. AQ Insight gives Product Managers, Marketing Managers, and Sales Managers data-based insights into the activity of their products at a category level. With more than 20,000 active users on the buy-side of AQ’s platform doing more than $65 billion of quoting volume each year, perhaps the better question is, “How much does it cost me NOT to list my offerings on AQ?”

To learn more about listing your products with AQ Listing Pro, contact us at

Related Links: AQ Announces the Launch of AQ Insight Pro

David Demres - VP Marketing & Strategic Development

David is passionate about building extraordinary organizations focused on people and empowerment. At AQ, he pursues game-changing partnerships and communicates AQ’s vision to our industry and the world. Prior to AQ, David was responsible for new markets expansion and partnerships for Light Wave Dental, a market-leading Dental Service Organization. He has previously worked for the Boston Consulting Group and Yale University, in addition to a career as a triathlete. David earned an MBA from Stanford Graduate School of Business, an MPA from Harvard, and a B.A. from Yale, where he ran Track and Cross Country. Personally, David is lover of all things health and fitness related, as well as a casual dining enthusiast.

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